SBS Transit Premium 543

View the updated article at our new site, Land Transport Guru, here.


SBS Transit Premium 543 is a Premium service operated by SBS Transit from Jurong East Avenue 1 to Fullerton Road. The route passes through Toh Guan Road, AYE and Cecil Street, operating two trips in the morning.

Operations for SBS Transit Premium 543 will be transferred to Aedge Holdings from 29 Feb 2016.

SBST Volvo B9TL Wright (SBS7530S) – Premium 543

Route Information
Route Jurong East Avenue 1 (Blk 252) → Fullerton Road (Fullerton Sq)

From 29 Feb 2016:
Jurong East Ave 1 (Blk 252) → Nicoll Highway (The Concourse)
Beach Rd (Golden Mile Cplx) → Jln Boon Lay (Blk 660C)

Passes Through [AM] Toh Guan Rd, AYE, Cecil St

From 29 Feb 2016:
[AM] Toh Guan Rd, AYE, Cecil St
[PM] Marina Blvd, Jurong East Ave 1, Jurong West Ave 1, Boon Lay Ave

Route Length 17.8km
From 29 Feb 2016:
[AM] 19.7km | [PM] 27.8 km
Traveling Time 45mins
Operator Information
Current Operator SBS Transit

From 29 Feb 2016:
Aedge Holdings Pte Ltd

Current Depot Soon Lee Bus Park (SLBP)
Current Fleet Volvo B9TL
Shifts Weekdays: 2AM (2 buses)
Departure Times from Jurong East Ave 1
0750 – 0800 (Weekdays)

From 29 Feb 2016:

0745 – 0805 (Weekdays)
Departure Times from Beach Rd
From 29 Feb 2016:
1810 – 1825 (Weekdays)
Frequency Unidirectional Service
10 mins

From 29 Feb 2016:
AM Peak: 10 mins | PM Peak: 15 mins


  • 2007 (16 Jul): Introduced by SBS Transit as a Premium Service from Jurong East Avenue 1 → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $3.00
  • 2008 (21 Jul): Fare revised to $3.30
  • 2009 (01 Apr): Fare temporarily lowered to $3.10
  • 2009 (05 Oct): Amended to ply Cecil Street (from Robinson Rd)
  • 2010 (30 Jun): Fare reinstated to $3.30
  • 2011 (08 Nov): Fare increased to $3.50
  • 2011 (28 Nov): Additional trip at 0750hrs
  • 2014 (04 Aug): Fare revised to $4.20
  • 2016 (29 Feb): Operations transferred to Aedge Holdings Pte Ltd, with an additional AM Trip and return trips from Beach Rd to Jln Boon Lay.

Premium 543 serves housing estates around Jurong East Neighborhood 2 (around Jurong East Ave 1 / Toh Guan Rd) with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It is a more convenient alternative route for residents who would otherwise rely on the MRT or other bus routes to reach the city.

In 2014, City Direct 657 was launched between Jurong East and Shenton Way, which reduced demand on this service as a cheaper alternative. Express 502 also serves the Toh Guan catchment areas to Shenton Way, but via Orchard Road.

Two trips are operated in the mornings, departing Jurong East Avenue 1 (Blk 252) at 7:50am and 8:00am on weekdays.

Transfer of Operations to Aedge Holdings

From 29 Feb 2016, Aedge Holdings Pte Ltd will be taking over operations for Premium 543. Trip timings will be revised to 3 AM trips and the morning route will be extended to Nicoll Highway. Also, 2 PM trips will be introduced from Beach Rd back to Jurong East and West, via Marina Blvd.

Departure Timings from 29 Feb 2016:

  • AM from Jurong East Ave 1: 0745hrs, 0755hrs, 0805hrs
  • PM from Beach Rd: 1810hrs, 1825hrs

Operating Days: Weekdays only. Does not operate on Weekends and Public Holidays.

Fare: Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.

Fleet: Premium 543 operates on two Volvo B9TL Wrights, running under crossover trips from Service 143.

Route Information:

  1. Jurong East Avenue 1 (Bus stop outside Blk 252)
  2. Jurong East Avenue 1 (Bus stop outside Blk 246)
  3. Toh Guan Road (Bus stop opposite Blk 288D)
  4. Toh Guan Road (Bus stop outside Blk 284)
  5. Toh Guan Road (Bus stop opposite IMM Building)
    — Express sector via Jurong East Street 11, Jurong Town Hall Road, AYE, Keppel Road —
  6. Anson Road (Bus stop outside International Plaza)
  7. Cecil Street (Bus stop opposite GB Building)
  8. Cecil Street (Bus stop outside Prudential Tower)
  9. Fullerton Road (Bus stop outside Fullerton Square)

From 29 Feb 2016:

[AM] To Nicoll Highway
[PM] To Jln Boon Lay


Operator History:

  • 16 Jul 2007 – 26 Feb 2016: SBS Transit Ltd
  • 29 Feb 2016 onwards: Aedge Holdings Pte Ltd


External Links:

Back to Premium Bus Services
Back to Bus Services
Back to Bus Articles


2 thoughts on “SBS Transit Premium 543

  1. Hi
    The Route information wef 29February did not state the street name as above ?
    Please advise the route include Jurong East Avenue 1 (Parc Oasis) bus stop ?

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