SBS Transit Premium 544 is a Premium service operated by SBS Transit from Bedok North Road to Fullerton Road. The route passes through Bedok North Avenue 1, Bedok South Avenue 1, ECP and Robinson Road, operating two trips in the morning.
|Route||Bedok North Road (Blk 111) → Fullerton Road (Fullerton Sq)
|Passes Through||Bedok North Ave 1/South Ave 1, ECP, Robinson Rd|
|Current Operator||SBS Transit|
|Current Depot||Bedok North Bus Depot (BNDEP)
Bukit Batok Bus Depot (BBDEP)
|Current Fleet||Volvo B9TL
|Shifts||Weekdays: 2AM (2 buses)|
|Departure Times from T1||0750 – 0800 (Weekdays)|
- 2007 (16 Jul): Introduced as a Premium Service from Bedok North Road → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $2.70
- 2008 (21 Jul): Fare revised to $3.30
- 2009 (01 Apr): Fare temporarily lowered to $3.10
- 2010 (30 Jun): Fare reinstated to $3.30
- 2011 (08 Nov): Fare increased to $3.50
- 2012 (19 Mar): Second departure introduced at 0750hrs
- 2013 (29 Dec): Express sector diverted to Marina Coastal Expressway (MCE) from ECP.
- 2014 (04 Aug): Fare revised to $4.20
- 2014 (28 Sep): Route Amendments in Marina South Area; Express sector amended to Maxwell Road after MCE instead of Prince Edward Rd.
Premium 544 serves housing estates around Bedok North Road / Street 3 and Bedok South Avenue 1 with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It is a more convenient alternative route for residents who would otherwise rely on the MRT and other bus routes to reach the city. Along with Premium 545, it is one of two SBS Transit Premium services from Bedok.
In 2014, City Direct 659 was launched between Bedok and Shenton Way, which reduced demand on this service as a cheaper alternative.
Two trips are operated in the mornings, departing Bedok North Road (Blk 111) at 7:50am and 8:00am on weekdays.
Operating Days: Weekdays only. Does not operate on Weekends and Public Holidays.
Fare: Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.
- Bedok North Road (Bus stop outside Blk 111)
- Bedok North Road (Bus stop outside Fengshan Primary School)
- Bedok North Street 3 (Bus stop outside Blk 512)
- Bedok North Street 3 (Bus stop outside Blk 550)
- Bedok North Avenue 1 (Bus stop opposite Blk 546)
- Bedok North Avenue 1 (Bus stop outside Kampong Chai Chee)
- Bedok South Road (Bus stop outside Panasonic)
- Bedok South Road (Bus stop outside Fujitec Singapore Limited)
- Bedok South Avenue 1 (Bus stop outside Casafina Condominium)
- Bedok South Avenue 1 (Bus stop opposite Eastern Lagoon II Condominium)
Maxwell Road (Express)
- Robinson Road (Bus stop after Capital Tower)
- Robinson Road (Bus stop opposite The Ogilvy Centre)
- Robinson Road (Bus stop opposite AIA Tower)
- Fullerton Road (Bus stop outside Fullerton Square)
- 2007 – Present: SBS Transit Ltd
The Bus Service Operating License (BSOL) for this route will be renewed in 2016.
- TransitLink E-guide